The Rise of Apps Culture

This is a pretty remarkable tech-adoption story if you consider that there was no apps culture until two years ago. Every metric we capture shows a widening embrace of all kinds of apps by a widening population. It’s too early to say what this will eventually amount to, but not too early to say that this is an important new part of the technology world of many Americans.

–Roger Entner, co-author of the report and Senior Vice President and Head of Research and Insights for Telecom Practice at Nielsen.

On September 10, 2010, The Pew Internet & American Life Project released its first study on the use of cell phone applications. The Rise of Apps Culture provides preliminary data on who is downloading apps and how apps are being used. The report is based on a Pew Internet telephone survey of 2,252 adults conducted in May 2009 and a December 2009 Nielsen analysis of 3,962 adults.Open PIP_Nielsen Apps Report.pdf