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Simple But Powerful Animation: A Professional Examplar

Simple But Powerful Animation: A Professional Examplar

Written by Elyse Eidman-Aadahl
April 21, 2011

As learners work to improve their skills and master the techniques of working with images and text effects, they often envision ever more complicated projects. At that point they may become frustrated when their vision exceeds their grasp. (Of course, this happens to every artist/creator in every medium!) At this point, it is sometimes good to remember that something very simple can still be very powerful, and that the power comes not from the complexities of technique but from a strong vision, well-achieved.

The image above links to a video from The Girl Effect, an advocacy and action project focused on girls living in high poverty conditions, particularly in developing nations. I think it is beautifully and powerfully done, but uses a fairly simple set of effects in animation and kinetic typography. Oh, and a well selected musical soundtrack. I think it can work nicely as a professional model that is inspiring while illustrating understandable techniques.

The Girl Effect raises the issue of young girls in poverty, promised/sold into marriage, perhaps taken up by traffickers. The subject matter may be too strong for young learners. But it will also be powerful for older learners who will relate to its vision of what can happen at age 12, 14, 16, etc.

Click on the image or the link below to view the video.

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